Tuesday, January 8, 2008

Times change

Can you really hate on Hyundai anymore? I mean look at the new Genesis sedan, that's not a bad looking car. And if they can really sell it for $30,000, they will get plenty of buyers. They'll never get Lexus or Mercedes buyers to switch because of snob factor but they will get tons of Accord and Camry buyers that want to LOOK like they own a Lexus. The two smartest things that Hyundai has done are; unabashedly copying other manufacturers styling and putting VERY few Hyundai badges on their cars. Look at the Genesis again....see, only one badge on the back. The majority of people will that see car on the road will think its a Lexus just like everyone thought the latest generation of Sonata is a Honda Accord.

Smart, very smart.

No comments:

Blog Widget by LinkWithin