So Ford published their numbers for the last quarter, a loss of $8.7 BILLION. They also took the opportunity to try and distract everyone from that number by announcing the giant shift of the smaller European cars to the US market. That's great but by the way this reads the soonest those cars will be in showrooms is 2010. That means another 5 quarters of at least poor sales if not multi-billion dollar losses for Ford. Can they really absorb that kind of punishment?
Oh, and I guess the New York Times was wrong about Mercury. It's not going to be killed off as a brand but it's also not going to become Ford's US "vehicle" for small cars.
No comments:
Post a Comment