Saturday, February 9, 2008

You may as well change the name.

So it was bad enough, for the brand faithful, that Ford bought Aston Martin back in 1994. But at least Ford had a tradition of making unique cars for the British market and a lot of Europeans consider Ford to be the only "good" American brand (that leads back to the vision of Henry Ford II and the GT40 but that is a story for another day.) No one can argue that Ford seriously turned Aston Martin around, the DB9 and the new V8 Vantage would never have been possible without Ford money and engineering support. So now the new ownership, probably fucking accountants, are looking for ways to make more money off the Aston brand by sourcing engines from Mercedes.

Now lots of other companies source engines from Mercedes, the amazing Pagani Zonda comes to mind, but Aston Martins have always been so unique. Of course the Germans already make the engines in Bentleys and Rolls Royces so I guess I'm the only one that gives a shit. An Aston with a German heart seems so perverse.

I think this may be the beginning of a big change for car manufacturing. We may be heading back into the coachbuilding days when one company like Duesenberg would build the rolling chassis and then another company would build the car body. I just don't see how thats going to be possible given todays safety regulations.

No comments:

Blog Widget by LinkWithin