Here's a fun read about how Pepsi spent several hundred million dollars on a new logo.
If you're reading this and are in the marketing field (unlikely) I'd like you to do me a favor. Remove your belt or shoe laces, ladies you can use your bra for this as well. Wrap whatever piece of apparel that you have chosen around your neck and hang yourself.
You have just done the world a tremendous service...unlike your chosen career path.
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