Years and years ago, Chrysler was a company on the rise. Lee Iacocca had pulled the company from the flames with a combination of affordable small cars and the Minivan revolution. As a result of that late 80's high note, Chrysler was seeking all sorts of international partnerships with numerous companies. At one point there were strong rumors that Chrysler was considering the purchase of Fiat or Maserati but instead purchased Lamborghini. That was short lived and fairly unproductive for both companies.
Fast forward to today, Chrysler is a company on the edge of collapse. Today the reverse has come true and Fiat is buying a 35% stake in Chrysler. This is huge news because Fiat has made HUGE progress in the European market in the last few years and buying Chrysler gives them access to a huge dealer network. A dealer network that is starving for better products than PT Cruisers and Sebrings.
Perhaps soon you'll be able to walk into a Chrysler dealership and buy a Fiat 500 or Panda, a Maserati Quattroporte or an Alfa Romeo.....that would be sweet.
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