Wednesday, December 10, 2008

Wishful Thinking

Saturn has always been Roger Smith's unloved bastard division of General Motors. I appreciate the fact that there are fanatical Saturn lovers out there even if I can't understand why. However, the thought that GM would axe one of its long running brands like Buick in favor of Saturn is just not that likely. Saturn never should have existed, all it has ever done is steal customers from Chevrolet and Pontiac and run up costs in terms of brand marketing/identification.

GM tried to create a new brand to shake of it's image of poor quality and bad design and then kicked Saturn off with poorly built and badly designed cars (they did get better eventually). Now every single car that Saturn sells is based off of another GM product that can just as easily be sold with a Chevy/Pontiac/GMC badge. The fact that Saturn has survived 20 years is the only real miracle here.

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