The Internet is spawning a whole new trend in marketing, the viral video. Bands are starting to realize that if they can make a music video that is unique and "provocative" in some way then the Internet can become an enormous marketing machine. It helps if you not only have a good video but a really good song to go with it, like The Brighton Port Authority. Probably NSFW.
I cant get that song out of my head now. It appears that The BPA is one of Fatboy Slim's new projects....great stuff.
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