Friday, July 10, 2009

Reinventing the steel

The re-birth of Jaguar continues with the all new XJ. To say that the new XJ is a departure from the model it replaces would be a gross understatement. The flagship sedan has evolved a lot over the last forty years but there was a definite familiarity across its generations. The new model draws its styling from the smaller XF sedan that was launched last year and does so quite successfully. I'm sure the Jag faithful while breath a sigh of sadness to see the classic XJ styling put to rest, it was the last remaining "pure" Jaguar design.

The interior is where the new car really shines. Jag is one upping the German competition with some serious integrated entertainment systems and a new virtual instrument panel that replaces the analog gauges with a 12" high definition LCD screen. That allows for complete customization of the gauge cluster.....that's awesome. BMW better wake up and realize that this high tech interior trend is not just a fad. It was okay for them to not compete when it was just the upstart Japanese luxury brands stuffing their cars full of LCD panels but when Jaguar makes you look low tech and stodgy you have a serious problem.

BTW....Reinventing the Steel was a great Pantera album as well.

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