Tuesday, April 15, 2008

Truckin'

Based on this Jalopnik story it would appear that Chrysler is poised to become a manufacturer for hire. Interesting idea, using spare plant capacity to build cars designed and marketed by other companies. I guess if you can design a compelling vehicle on your own you can still make money this way and not have to scrap huge numbers of jobs and infrastructure. But still, helping to produce a competitor's product seems to be a little odd. Could it be that Cerberus will actually change the way people think about car companies?

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