Tuesday, April 15, 2008

Pass the dutchie

I think the people that run Toyota/Lexus are smoking something. Let's look at Toyota first:

Toyota will soon be or may already be the world's largest car manufacturer and they've gotten to that position by focusing on fantastic reliability and solid engineering. However, the current Toyota range is about as exciting as poking a stick into mud. The most "exciting" car that Toyota currently produces is the Corolla S.....seriously. What happened to the MR2, the Celica and the mighty Supra? The big T pulled the both the latest generation Celica and MR2 from US dealerships in 2006 because they were just ok cars and not all that great. The amazing Mark IV Supra disappeared 10 years ago which just blows my mind. To this day the Mark IV Supra is highly sought after by the performance/modding community and can command huge prices for good examples. So where are the interesting/sporty cars Toyota?

Lexus as become the official car of CPAs and Real Estate whores. Most Lexus drivers have little to no personality and its no wonder, look at what they drive. When was the last time you gave a Lexus a second look? They are the automotive equivalent of wall paper. Now I'm not saying they are bad cars because they are in fact very good cars. But they lack any sense of beauty and provoke no emotional response....they are boring. They're trying with the the new ISF which is impressive but its still just too understated for my taste.

Now Lexus wants to build some $150,000 "supercar". Why? So that Lexus owners can drive it to the golf course? Come on Toyota give something like the Supra! Build a smallish RWD coupe with a twin turbo V6 and price it right around the Mustang....say $25-$35k. PLEASE!!

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